Ultimate Guide to Licensing Examples and Licensing Business Model

Licensing Examples and Understanding Licensing Business Model – Licensing vs Franchising, Types of Licensing, Brand Licensing Examples, Licensing Agreement

Licensing Business Model
Licensing Business Model

Thank you for your emails, I really appreciate it. And Really Sorry For such a long break. I had a few things (like improving my reading speed from 300wpm to 700+wpm and in the dry run read 4 books ūüôā read this book and this one (in that sequence) if you also want an awesome reading speed) to take care off in the meanwhile thus MIA. I will compensate for this absence with this Monster Post (5,000+ words and counting)… Licensing Business Model.

Licensing business model is the favorite business model of the USA. As far as Shark Tank’s Kevin O’Leary and Lori Greiner are concerned it is their most favorite and second favorite deal to do respectively. In this licensing business model, the person (company) who invents/creates the product (called the licensor) doesn’t do anything but mint money (yes, if done effectively) and the person (company) who asks for the EXCLUSIVE rights (called the licensee) to market this product (and manufacture in most cases) does everything to make the product a hit.

In the licensing business model, As a monetary compensation for allowing the licensee to use their intellectual property (works fantastically well if patented), the licensor will receive a recurring income (called royalty) for every unit sold. The vehicle under the licensing business model through which the licensor acquires the right to use the IP, from the licensee is called a licensing agreement, and it is the basis for the licensing business model.

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How does UberEats Make Money, Analyzing UberEats Business Model & How does UberEats Work

How does UberEats Make Money, Analyzing UberEats Business Model & How does UberEats Work

UberEats Business Model
UberEats Business Model

About UberEats, Founders, Funders and Facts

I am sure you guys have already read my post about Uber Business Model & How does Uber Make Money.  If not, please do read because that post is the basis for this post.

I was recently reading an interesting book about How Killer Companies of Silicon Valley are Changing Tech LandScapes – The Upstarts and was intrigued by its movie like storyline, there I got to know about various things that tech companies are doing things differently there as compared to Asia. ¬†Thus this post is about Uber’s new venture into FoodTech and Delivery, called Uber Eats, and they just have launched it across many places where Uber is already present. ¬†I must say that with Uber’s limitless vehicles running on the road 24×7 and with no added cost of owning/hiring vehicle owners, Uber will become the undisputed king of food delivery.

UberEats Founders:  UberEats is a subsidiary of Uber Inc.  The parent company that owns the ride-hailing app Uber.  Thus the founding team etc. remains the same.

UberEats Funding:  UberEats is funded by Uber Inc. (parent company).

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How does KickStarter Make Money – KickStarter Business Model – How does KickStarter Work

How does KickStarter Make Money, KickStarter Business Model, How does KickStarter Work

KickStarter Business Model
KickStarter Business Model

About KickStarter, Founders, Funders and Facts

Kickstarter was the rage when it came out, people wanted to showcase their projects raise (free) money and be done with it after delivering the projects (and make some money in the bargain).

It helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of creative projects ‚ÄĒ big and small ‚ÄĒ have come to life with the support of the Kickstarter community.

KickStarter Founders: Kickstarter launched on April 28, 2009, by Perry Chen, Yancey Strickler, and Charles Adler.  The company is based in Greenpoint, Brooklyn.

KickStarter Funding: Kickstarter raised $10 million funding from backers including NYC-based venture firm Union Square Ventures and angel investors such as Jack Dorsey, Zach Klein and Caterina Fake.

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Begging in India, Child & Rich Beggars in India – A $1.5 Billion Industry

Begging in India, Child Beggars in India & Rich Beggars in India

Beggars in India
Beggars in India

I always say India is a land of opportunities!

An Opportunity so vast, that it’s hard to capture by a single player all along.

That is the reason that there are at least ten startups in the very same segment doing the same thing but operating in different cities and getting funded then biting the dust!

Beggars in India are no different. The only difference being they do their job religiously and without any investment and are extremely profitable.

P.S After I had written my last controversial post on Depression, I was thrashed & praised for being biased, but I always rely on numbers and facts, nothing else, this piece is also on the same lines and the views again, are entirely mine. ūüôā

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WholeFoods Business Model, Analyzing Whole Foods Stock & How does it Make Money

Whole Foods Stock, Analyzing WholeFoods Business Model & How does WholeFoods Make Money

WholeFoods Business Model
WholeFoods Business Model

Well everyone knows what Amazon is!  It needs no explanation.  What needs an explanation is why a ZERO INVENTORY E-RETAIL company will buy out (in all cash) a 100% inventory driven PHYSICAL-RETAIL company like Whole Foods Inc.

For your surprise, I was shocked to read this as well.  I have examined the terms of the deal as well as WholeFoods Business Model and Whole Foods Stock performance, read on to find out about the real reason why Amazon bought over Whole Foods.

About WholeFoods, Founder, Stock and Facts

Whole Foods Market Inc. is an American supermarket chain exclusively retailing (online-offline) food items without any sort of artificial preservatives, colors, flavors, sweeteners, and fats.

Well, that’s interesting! ¬†A Whole Business model around Whole Foods only, who could’ve thought this business also has the potential to do over $10 Billion a year in Revenues!

It is the United States’ first certified organic grocer i.e organic integrity of the products from the time they reach stores until they are placed in a shopping cart is maintained without the use of artificial chemicals/agents.

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Netflix Business Strategy & Netflix Unit Economics

Netflix Business Strategy

Netflix Business Strategy
Netflix Business Strategy

I have previously written about Netflix business model, this article is in continuation to the earlier one and is about the behind the scenes kind of business strategy that Netflix adopts and its consequential unit economics!

The actual board room kind of stuff ūüôā ! ¬†In case you are really interested in Netflix strategy analysis, then this is for you… P.S. If you haven’t realized, I was working on creating a new series of posts dedicated to business strategy and thus they delay in posting! ¬†This post marks the beginning of a new business strategy series of posts, it may or may not include posts that I have wrote earlier.

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[23andMe Valuation] – 23andMe Business Model & How it makes Money

23andMe Valuation, 23andMe Business Model & How 23andMe makes Money

23andMe Business Model
23andMe Business Model

I have been lately too much involved in HealthCare startups, because I have a feeling that health is gonna be at the top of the priority list for every one, and this is one thing that people spend on without blinking an eye! ¬†Thus wanted to explore some unconventional business models and here it is –¬†23andMe Business Model!

About 23andMe, Founders, Funders & Facts

At one side of the equation is Con StartUps like Theranos who duped investors of their money for something that did not exist and at the other side are some tech startups that call themselves as HealthCare startups but are Vanilla Software startups like Practo Р23andMe is actually between both!  The reason I say that is because they started with Genetic Code Mapping (Ancestry Testing) for Individual customers like you and me but when they realized this is just a one time fun thing for many and they may not be able to pull off another Con story like Theranos they pivoted into a full blow research and services company along with drug discovery pipeline focusing on developing health tests (like Theranos!)

23andMe Founders: ¬†Well this is not a startup per se, it’s already a decade plus old. ¬†It was founded in 2006. ¬†23andMe Founders are¬†Anne Wojcicki (She is the Ex-wife of Google Co-Founder Sergey Brin), Linda Avey (Left and Started Up), Paul Cusenza (Left and Joined Work Force Back).

23andMe Funders: Google Ventures, NEA, Sergey Brin & GenenTech.

23andMe Valuation: Valuation as of June 2017, appx $2 Billion.

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Depression Treatment – Scam of The Multi Billion Dollar Industry’s Business Model

The Multi-Billion Dollar Depression Treatment Industry

Depression Treatment
Depression Treatment Business Model

What is the Business Model behind Depression Treatment?

Or is there even a slight amount of money to be made by Health Care Companies / Hospitals / Doctors by Depression Treatment?

No!  This is not some crappy health tips post!  This is the BADA-BAAP / Grandfather of all the business models examples that you could ever have heard or read about.  So Grab a cup of coffee/beer and sit with your reading glasses on, because this is gonna be one hell of a read that you have had lately (and 30 minutes long read as well).

About Depression, Founders, Funders and Facts

I finished my last read which was an awesome business strategy book named Understanding Michael Porter, the tools required for the understanding of the industry that this book gave was fabulous! ¬†A must read! ¬†So post this I was looking for my next read for which I needed something that gives me a broader perspective of the HIDDEN business value in an industry (something I call in my own train of thought patterns as BASTARDIZATION of the Business Model, more explanation later in this post as well) and this is when I uncovered a truly Unique, Ruthless & powerful, even more than the Prostitution & Begging Industry, Business Model……

Any Guesses!



Yes, You did get that right!

It’s the Depression Treatment Industry! ¬† ¬†Let’s get on to its business model now.

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How PirateBay Makes Money, Understanding How illegal Torrent/Streaming sites make Money

Evaluating PirateBay Business Model & How does PirateBay make Money – UE Analysis

PirateBay Business Model
PirateBay Business Model

Disclaimer: The author or this blog does not support or encourage piracy in any form or manner what so ever.  Please use this information at your own risk and proceeding further from this point you are indemnifying the author and the blog for any liability arising out of using this information.

ThePirateBay, TPB, as it is fondly¬†known in the torrenting fraternity, is the king of online piracy websites. ¬†They are staunch supporters of “content for all” philosophy and that all torrenting users need not be criminals. ¬†Torrents can be used legitimately for downloading content in countries where there is strict control over freedom of speech etc. ¬†It can be used to transfer large file sizes privately to other users etc. ¬†Thus I have no clue why governments (bribed by Large Media houses) have problems with illegal torrent site business models or how piratebay makes money etc.

About PirateBay, Funders, Founders and Facts

TPB has been the subject of love and hate of almost everyone on the internet. Media houses hate TPB for stealing their content and infringing on copyrights, governments hate TPB for spreading revolutionary thoughts amongst youth etc. Please understand that The Pirate Bay is not a download LOCATION/SITE, it is merely an online index (directory) of content and its location on the internet (let’s say Google Maps of Media Industry). ¬†Content comprises of entertainment media and software. Swedish think tank Piratbyr√•n (was the company behind TPB), here visitors can search, download and contribute magnet links and torrent files, which facilitate peer-to-peer file sharing among users of the BitTorrent protocol.

PirateBay Founders: Peter Sunde, Fredrik Neij, and Gottfrid Svartholm РAll 3 have served Jail time for illegal distribution of copyrighted content.

PirateBay Funding: NONE, They operate as a non-profit and all the money that comes in goes towards funding the expenses and keeping TPB alive on the internet.

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How does TrueCaller make Money & Evaluating TrueCaller Business Model

Evaluating TrueCaller Business Model & How does TrueCaller make Money – UE Analysis

TrueCaller Business Model
TrueCaller Business Model

Fools day calls for a Foolish business model.  So here it is!  Truecaller is a Swedish internet company which has developed a crowdsourced global telephone directory. Truecaller provides a dynamic, real-time updated phone directory using the users and the internet scrapped (crawled) phone books thus providing high data integrity. The real reason for which everyone is interested in TrueCaller Business Model or How TrueCaller makes Money is because it gives away all caller information for FREE!

About TrueCaller, Funders, Founders and Facts

It was initially launched on BlackBerry in 2009 (yes it’s that old). ¬†After a¬†good response by BB¬†users, it launched for Symbian (Nokia) and Microsoft Windows Mobile. It was released for Android & Apple iPhone in 2010 (it is only after the smartphone revolution in 2011 that Truecaller really pulled off (but rather not quite), As of today TrueCaller has 100 million users worldwide.

TrueCaller really gained traction when it became crowdsourced, originally when it was just stealing user contact directory it was just collating data from elsewhere as well. ¬†But due to low numbers, it could not pull off as expected, only when they really started to scan everyone’s phone book and put a name to almost all numbers, it really went on to that famous J-curve.

TrueCaller Founders: Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden founded by Alan Mamedi and Nami Zarringhalam.

TrueCaller Funding: $150 million from Sequoia and KPCB (Kleiner Perkins).

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