Business Model Metaverse Business Models, Economics & Investment Thesis We have been reading all sorts of reports around Metaverses and the numbenumberr of times that Big Tech Executives have been using this term in their annual reports and investor presentation and public appearances has gone through the roof. This is about time we did a piece around the monetization
Concepts Loss Leader Concept A loss leader is a product that drives customers by the millions into you store (physical/online etc.) and involves selling a product or service at a price that is not profitable but the only objective here is to attract new customers. These new customers will eventually also buy something
Concepts Payment Processor/Gateway Business Model A Payment gateway is a standalone service (API) that can process the payment instructions via a single service (i.e. X bank's credit card, X bank's debit card etc.). A Payment Processor / Aggregator is a service which aggregates all these services (and thus payment modes) which then can be used
Concepts E-Commerce Roll Up An E-Commerce Roll Up (ERUP) Entity/Business aggregates smaller D2C, Internet first, E-Comm Marketplace dependent Brands that sell their products directly to customers via digital channels. This entity then supports these brands with their tech, capital muscle to increase revenue, efficiency, economies of scale and decrease costs. Let's take example
