Evaluating TrueCaller Business Model & How does TrueCaller make Money – UE Analysis
Fools day calls for a Foolish business model. So here it is! Truecaller is a Swedish internet company which has developed a crowdsourced global telephone directory. Truecaller provides a dynamic, real-time updated phone directory using the users and the internet scrapped (crawled) phone books thus providing high data integrity. The real reason for which everyone is interested in TrueCaller Business Model or How TrueCaller makes Money is because it gives away all caller information for FREE!
About TrueCaller, Funders, Founders and Facts
It was initially launched on BlackBerry in 2009 (yes it’s that old). After a good response by BB users, it launched for Symbian (Nokia) and Microsoft Windows Mobile. It was released for Android & Apple iPhone in 2010 (it is only after the smartphone revolution in 2011 that Truecaller really pulled off (but rather not quite), As of today TrueCaller has 100 million users worldwide.
TrueCaller really gained traction when it became crowdsourced, originally when it was just stealing user contact directory it was just collating data from elsewhere as well. But due to low numbers, it could not pull off as expected, only when they really started to scan everyone’s phone book and put a name to almost all numbers, it really went on to that famous J-curve.
TrueCaller Founders: Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden founded by Alan Mamedi and Nami Zarringhalam.
TrueCaller Funding: $150 million from Sequoia and KPCB (Kleiner Perkins).